Eine Kampagne wie das Land, voller Lebensfreude und Emotionen. Doch egal ob singen, Gitarre spielen oder drummen, auch in Südafrika ist Talent noch lange nicht genug. Die SAMRO Organisation macht daraus erst ein Business.
HL. Talent is not enough. Over the last 50 years, SAMRO has proudly protected the musical works of performers, composers, lyricists, authors and publishers. After all, music is a business.”
Credits
Client: SAMRO (Southern African Music Rights Organisation)
Advertising Agency: Mortimer Harvey, Johannesburg, South Africa
Creative Directors: Chris Potter, Dina De Vine, Gerald Harvey
Art Directors: Darryn Rogers, Kobus Faber
Copywriters: Prudence Tshikalange, Dina De Vine, Chris Potter
Illustrator: Kobus Faber
Published: December 2011
