Jung von Matt erzählt für die MTV Masters die Geschichte des Rock ‘n Roll auf sehr typografische, künstlerische Art. Die Geschichte von Lemmy Kilmister und Curtis Jackson.

HL. Lemmy Kilmister
Canada in the spring of 1975. Thrown out of the band because of his problems with drugs, Ian Fraser Kilmister has a decision to make. Withdrawal or excess? He can also do it without the stuff, but his songs miss it sorely. At the same rate as his passion for music is dwindling, his collection of Nazi toys is growing. The warts on his face confirm his place on the margins of society. That’s what relaxes his attitude to drugs. He starts to drink again early, but it’s too late for a career as a rock ‘n’ roller. Canada in spring 1975: Lemmy Kilmister seeks advice in making his decision from Jack Daniels.

HL. 50 Cent
New York in May 2000. Curtis Jackson needs to finally make a decision. Rap or crack? In financial terms, there’s something to be said for sticking with dealing. He’s also taking kids off the streets by doing it. The fact that he’s sending them straight underground, however, bothers him. But nobody wants to hear the songs in which he wants to deal with that it. So, increasingly, he lets his fists do the talking. Until one day somebody answers him with an automatic weapon. He learned how to put up with a lot while in the slammer. But nine bullets are too many, even for him. New York in May 2000: Curtis Jackson opts for rap, with starting capital of 50 cents

Credits

Client: MTV Masters
Advertising Agency: Jung von Matt/Alster, Hamburg, Germany
Executive Creative Director: Armin Jochum, Götz Ulmer
Art Directors: Angela Bolliger, Johannes Riffelmacher
Copywriters: Jonathan Schröder, Christian Suntinger
Photographers: Stephan Försterling, Marco Pape
Typography: Angela Bolliger, Johannes Riffelmacher

GreenMovie Sound Designers suchen, finden, kreieren und nehmen auf, Sounds, die Du noch nie gesehen hast. Dargestellt mit einem typografischen Treatment, dass Du ebenfalls noch nie gesehen hast. Die Agentur Auge aus Mailand hat diese spektakuläre Print-Kampagne entworfen.

HL. Ticking of an old golden watch swallowed by a starving pitbull during the last family bbq, where only granpa was missing.
We reproduce, record, create, search and find sounds you have never seen. We are GreenMovie’s sound designers

HL. Creaking sound of uncle Carl’s knee during the heroic but unlucky Monate Lake sack race.
We reproduce, record, create, search and find sounds you have never seen. We are GreenMovie’s sound designers

HL. Fake orgasm of a woman in bed with her husband, while figuring out the color with which she’s going to repaint her bedroom ceiling.
We reproduce, record, create, search and find sounds you have never seen. We are GreenMovie’s sound designers

HL. Scream of a girl watching a horror film, with a girl screaming in it.
We reproduce, record, create, search and find sounds you have never seen. We are GreenMovie’s sound designers

HL. Buzzing of an annoying mosquito in a humid summer’s night, after having bitten into a high-cholesterol AB+ .
We reproduce, record, create, search and find sounds you have never seen. We are GreenMovie’s sound designers

Credits

Client: GreenMovie Sound Dept.
Advertising Agency: Auge, Milan, Italy
Creative Director: Federica Ariagno, Giorgio Natale
Art Directors: Davide Mosconi, Nicola Cellemme
Copywriters: Niccolò Bossi, Claudio Giannoccaro, Anita Rocca
Illustrators: Davide Mosconi, Luca Uboldi, Francesco Muzzi, Corrado Grilli, Piotr Holub

Die folgende Print-Kampagne für Eristoff Vodka zeigt, wie man sich doch irren kann.

Ich träume von der Frau meines Bruders. Eristoff. Tells it like it is.

Wenn ich mit dir bin, denke ich an jemand anderen. Eristoff. Tells it like it is.

Ich meckere dich an, weil alle meine Freunde ihre Frauen auch anmeckern. Eristoff. Tells it like it is.

Client: Eristoff Vodka
Advertising Agency: Grupo Novel, Dominican Republic

Claim: Help Kamitei help them. www.kamitei.org

Agency: BBDO Stuttgart, Germany
Creative Directors: Armin Jochum, Andreas Rell
Art Director: Armin Jochum
Copywriters: Andreas Rell, Achim Szymanski, Ono Mothwurf
Photographer: Aernout Overbeeke
Illustrator: Marcus Widmann
Graphic artist: Julia Stackmann

Berühmte Typografen und Designer erzählen ihre ganz eigene Geschichte zur Helvetica im Dokumentarfilm von Gary Hustwit. Darunter so bekannte Namen wie Massimo Vignelli, Matthew Carter, Neville Brody oder Erik Spiekermann.

see more:

www.veer.com/ideas/helveticafilm

http://helveticafilm.com/