Das Super Bowl Weekend. 800 Millionen Menschen weltweit schauen zu. Für Chrysler auch ein Moment um inne zu halten für ein neues Amerika. Eine große Nation versucht zu reflektieren und sich neu zu erfinden, denn es ist gerade Halbzeit in Amerika.

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Credits

Client: Chrysler
Agency: Wieden + Kennedy

Die perfekte Besetzung für Pepsis “KIng Court” Commercial: Elton John. Dekadent und arrogant verteil er, selbstgefällig wie es sich für einen echten König gehört, Pepsi Dosen. Bis zum bitteren Ende. Pepsi für alle.

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Credits

Client: Pepsi
Advertising Agency: TBWA\Chiat\Day, USA

Chief Creative Officer: Rob Schwartz
Group Creative Director: Brett Craig
Creative Director: Xanthe Wells
Art Director: Kristina Krkljus
Copywriter: Armando Samuels
Executive Director of Integrated Production: Richard O’Neill
Executive Producer: Mila Davis
Senior Producer: Nancy Sanders
Assistant Producer: Stephanie Dziczek
Managing Director: Bill Brooks
Group Account Director: Mike Litwin
Account Director: Tara Mellett
Account Supervisor: Andrew DeBenedictis
Account Executive: Erik Wade
Group Planning Director: Oke Mueller
Director of Digital/Integrated Strategy: Justin Acuff
Senior Account Planner: Natalie Puccio
Director of Business Affairs: Linda Daubson
Senior Business Affairs Manager: Laura Drabkin
Talent Payment Manager: Maryam Ohebsion
Broadcast Traffic Coordinator: Eugene Gandia
Production Company: Biscuit
Director: Noam Murro
Managing Director: Shawn Lacy
Executive Producer: Colleen O’Donnell
Producer: Laure Stevens
Director of Photography: Jeff Cutter
Editorial Company: Spotwelders
Executive Producer: David Glean
Producer: Shada Shariatzadeh
Editor: Haines Hall
Assistant Editor: Paul Sabater
Visual FX: Method
VP of Production: Gabby Gourrier
Executive Producer, Commercials: Stephanie Gilgar
VFX Supervisor: Ben Walsh
DFX Supervisor: Doug Luka
VFX Producers: Krystina Wilson, Sascha Flick
VFX Coordinators: Anastasia Von Rahl
Lead Flame Compositor: Jay Hawkins
Matte Painter: Nick Hiatt
Music:
“Hot in Herre”
Written by: Charles L. Brown, Cornell Hayes and Pharrell Williams
Arranged by Human
“RESPECT”
Written by: Otis Redding
Performed by: Melanie Amaro
Produced by: Tor Erik Hermansen, Mikkel Storleer Eriksen / Stargate
Sound Design: Trinitite
Sound Designer: Brian Emrich

Ein echter italienischer Spot zwischen allen amerikanischen. Der Fiat 500 Abarth ist sexy, fordernd, unwiderstehlich italienisch. Der Fiat 500 Abarth – du wirst das erste Mal nie vergessen,

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Credits

Client: Fiat 500 Arbath

Bolt der Hund trainiert um mit den neuen VW Beetle mithalten zu können. Der Spot brachte bestimmt viele Couch Potatoes in den USA zumindest zum nachdenken.

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Credits

Client: Volkswagen
Advertising Agency: Deutsch, Los Angeles, USA
Chief Creative Officer: Mark Hunter
Group Creative Directors: Michael Kadin, Matt Ian
Associate Creative Director / Copywriter: Brian Freidrich
Associate Creative Director / Art Director: Mark Peters
Director of Integrated Production: Vic Palumbo, Victoria Guenier
Senior Producer: Jim Haight
Associate Producer: Marina Korzon
Prod. Co.: Park Pictures
Director: Lance Acord
Exec. Producer: Jackie Kelman Bisbee
Exec. Producer: Mary Ann Marino
Line Producer: Pat Frazier
Editorial: Union Editorial
Editor: James Haygood
Assistant Editor: Dylan Firshein
Exec. Producer: Michael Raimondi
Senior Producer: Joe Ross
Post Facility: CO3
Colorist: Stefan Sonnenfeld
VFX: A52
Producer: Megan Meloth
VFX Supervisor: Patrick Murphy
Sound Design: 740 Sound Design
Music: James Brown “Get Up Off of That Thing”
Music/Original Score: Elias Arts
Audio Post: Lime Studios
Mixer/Owner: Mark Meyuhas
Assistant Mixer: Matt Miller
Producer: Jessica Locke

The Catch. Der legendäre Spielzug von Joe Montana auf Dwight Clark im Super Bowl Halbfibale 1982 gegen die Dallas Cowboys war hier die Vorlage. Die Coca Cola Bären spielen ihn perfekt nach.

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Credits:

Client: Coca-Cola
Agency: Wieden + Kennedy

Einer der beliebtesten Spots des Super Bowl Wochenendes war das Doritos Baby, dass sich mit Hilfe der Oma und einem Bungee Seil die Chips angelt.

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Credits

Client: Doritos
Agency: Goodby, Silverstein & Partners

Wenn wir schon dabei sind, dass Amerika sich neu erfindet, dann erfindet Toyota gleich alles neu. Konsequent. Den Camry, das Sofa, Polizisten, Babies. Einfach alles.

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Credits

Client: Toyota
Agency: Saatchi & Saatchi, LA
Creative Directors: Chris Adams, Margaret Keene, John Payne, Jera Mehrdad
Copywriter: Marcin Markiewicz, Matthew Poitras. Graham McCann, Scott Model
Art Director: Scott Wilson, Verner Soler
Director: Tom Kuntz
Production Company: MJZ
Visual Effects: The Mill

Es ist jetzt das dritte Mal, dass der freundliche Herr es den Ausserirdischen erklärt: Der Chevy Volt fährt nicht mit Benzin, sondern Elektrisch. Seiner Zeit voraus, weit voraus.

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Credits

Client: General Motors
Advertising Agency: Goodby Silverstein & Partners, USA
Creative Director: Jeff Goodby
Executive Creative Directors: Jamie Barrett, Hunter Hindman
Associate Creative Director / Art Director: Nick Spahr
Associate Creative Director / Copywriter: Jonathan Graham
Director of Broadcast Production: Cindy Fluitt
Executive Producer: Hilary Coate
Senior Producer: Michael Damiani
Assistant Producer: John Riddle
Agency Music Supervisor: Todd Porter
Group Account Director: Todd Grantham
Account Director: Steve Barry
Account Manager: Brendan Pascoe
Assistant Account Manager: Phong Tran
Operations Director: Christine Piper
Senior Business Affairs Manager: Karen Keoleian
Business Affairs Associate Manager: Heidi Killeen
Production: Biscuit Filmworks
Director: Noam Murro
Managing Director: Shawn Lacy
Director of Photography: Jeff Cutter
Executive Producer: Colleen O’Donnell
Line Producer: Jay Veal
Production Designer: Bruce McCloskey
Editorial: Arcade Edit
Editor: Stewart Reeves
Assistant Editor: Luke McIntosh
Producer: Kirsten Thon-Webb
Post Production / VFX: Method Studio
VP of Production: Gabby Grourrier
Executive Producer: Stephanie Gilgar
Sr. VFX Supervisor: Rob Hodgson
VFX Supervisor / Creative Director: Benjamin Walsh
CG Supervisor: Jason Schgardt
Executive Producer: Gabby Gourrier
Head of Production: Stephanie Gilgar
VFX Producer: Krystina Wilson
VFX Coordinator: Anastasia Von Rahl
Lead Compositor: Dominik Bauch
Lead Lighter: Kevin Sears
Post Production / VFX: Method Studio
Matte Painting: Mike James, Danny Janevski, David Woodland
Senior Compositor: Gabriel Reichel
Roto: David Orman, Ben Tanti
VFX Supervisor: James Rogers
Executive Producer: Andrew Robinson
VFX Producer: Jayne da Costa
Telecine: Company 3
Colorist: Stefan Sonnenfeld
Music Licensed Track: ‘Looks Like We Made It’ Performed by Barry Manilow
Courtesy of Arista Records LLC Arrangement by Sony Music Licensing
Written: Will Jennings, Richard Kerr
Published: Irving Music / BMI
MIX: Lime Studios
Engineer: Rohan Young
Assistant Engineer: Jeff Malen
Producer: Jessica Locke

Auferstanden aus Ruinen. GM hat die Pleite überwunden und vermeldet schon wieder Rekordgewinne. Wahrscheinlich darauf spielt der Spot für den Chexy Silverado an.

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Credits

Client: General Motors
Advertising Agency: Goodby Silverstein & Partners, USA
Creative Director: Jeff Goodby
Executive Creative Directors: Jamie Barrett, Hunter Hindman
Associate Creative Director / Art Director: Nick Spahr
Associate Creative Director / Copywriter: Jonathan Graham
Director of Broadcast Production: Cindy Fluitt
Executive Producer: Hilary Coate
Senior Producer: Michael Damiani
Assistant Producer: John Riddle
Agency Music Supervisor: Todd Porter
Group Account Director: Todd Grantham
Account Director: Steve Barry
Account Manager: Brendan Pascoe
Assistant Account Manager: Phong Tran
Operations Director: Christine Piper
Senior Business Affairs Manager: Karen Keoleian
Business Affairs Associate Manager: Heidi Killeen
Production: Biscuit Filmworks
Director: Noam Murro
Managing Director: Shawn Lacy
Director of Photography: Jeff Cutter
Executive Producer: Colleen O’Donnell
Line Producer: Jay Veal
Production Designer: Bruce McCloskey
Editorial: Arcade Edit
Editor: Stewart Reeves
Assistant Editor: Luke McIntosh
Producer: Kirsten Thon-Webb
Post Production / VFX: Method Studio
VP of Production: Gabby Grourrier
Executive Producer: Stephanie Gilgar
Sr. VFX Supervisor: Rob Hodgson
VFX Supervisor / Creative Director: Benjamin Walsh
CG Supervisor: Jason Schgardt
Executive Producer: Gabby Gourrier
Head of Production: Stephanie Gilgar
VFX Producer: Krystina Wilson
VFX Coordinator: Anastasia Von Rahl
Lead Compositor: Dominik Bauch
Lead Lighter: Kevin Sears
Post Production / VFX: Method Studio
Matte Painting: Mike James, Danny Janevski, David Woodland
Senior Compositor: Gabriel Reichel
Roto: David Orman, Ben Tanti
VFX Supervisor: James Rogers
Executive Producer: Andrew Robinson
VFX Producer: Jayne da Costa
Telecine: Company 3
Colorist: Stefan Sonnenfeld
Music Licensed Track: ‘Looks Like We Made It’ Performed by Barry Manilow
Courtesy of Arista Records LLC Arrangement by Sony Music Licensing
Written: Will Jennings, Richard Kerr
Published: Irving Music / BMI
MIX: Lime Studios
Engineer: Rohan Young
Assistant Engineer: Jeff Malen
Producer: Jessica Locke

Wer bei Hyundai arbeitet und der Meinung ist, das etwas nicht geht, sollte sich warm anziehen, denn er bekommt Ärger mit der ganzen Belegschaft. Hyundai – geht doch.

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Credits

Client: Hyundai
Advertising Agency: Innocean, USA
Producer: Jen Weinberg
Creative Directors: Robert Prins, Max Godsil, Eric Spinger
Editorial Company: Cut + Run
Editor: Steve Gandolfi
Production Company: Rattling Stick
Director: Daniel Kleinman