Gegrillt seit 1954

Oh, oh, Burger King ist ja dafür bekannt, dass das Fleisch noch richtig über Feuer gegrillt wird. Und die Werbeagentur David aus Miami wollte die Kunden daran erinnern. Leider ging man dabei etwas zu engagiert zur Sache und einige Burger King Restaurants gingen dabei in Flammen auf.

Our goal was to remind people that Burger King has been dedicated to serving flame-grilled, great tasting sandwiches, since 1954. It’s what Burger King is all about. And educating people of this is a constant brief. When you have a campaign with messaging and visuals that effortlessly and honestly relay this message, the risk outweighs the reward every time.

HL. Flame grilled since 1954

Credits

Client: Burger King
Advertising Agency: David, Miami, USA
Account Director: Lucila Mengide
Creative Officer: Anselmo Ramos
Creative Director: Russell Dodson, Antony Kalathara
Design Director: Carlos Lange
Strategy Director: Jon Carlaw
Head of Global Production: Veronica Beach
Producer: Carlos Torres
Associate Producer: Marina Rodrigues
Managing Director: Paulo Fogaça
Head Of Account: Paulo Fogaça
Senior Account Director: Carmen Rodriguez
Account Supervisor: Rafael Giorgino
Business Affairs Manager: Barbara Karalis
Associate Creative Director: Jason Wolske, Danny Alvarez
Art Director: Curtis Caja
Copywriter: Ian Holmes